Start by describing what you want, who is your audience and what you want the video to achieve. Try to be as specific as possible so include target length, important messaging, branding, plan for distribution and any reference videos.

After we receive the initial brief we’ll be in touch to discuss the project either on the phone, video chat or in person. We’ll go through samples, discuss ideas and start drafting an outline or script. You’ll also get a better sense of how we work and our pathway towards creating great content.

Once we have all the information we need we’ll start to draft a quote based on the amount of time we estimate to complete the project. We usually itemise the quote into a few core components:-

• Pre-production
• Filming
• Graphics
• Editing

Once the quote is approved we need to lock in times to film and edit. Once we confirm your timeline we’ll work backwards from this date to ensure we deliver on time.

We work with people who have very tight schedules so our aim is to always be as efficient as possible to help reduce the amount of time we need with our on-screen talent. Once talent is booked, we’ll work efficiently and make them feel as comfortable as possible. We also make the experience fun and easy so relax and allow us to be the hosts.

This is our blueprint for the content we need to capture but let’s not be anchored to it. A draft script is our guide which mostly should contain questions. Capturing the answers is the fun part! But the less scripted, the better. This way we can ensure our talent sounds, looks and feels authentic, honest and genuine.

Finding the right location is important as it reflects how we view people and places within the context of what we want to say. We also want our talent to look relaxed, places to feel real and sounds to be clear.

In light of all this, light, sound and surroundings are important when choosing a location. We’ll organise a site inspection and discuss possible locations before we film.

Although the most exciting part of the process we spend the least amount of time filming compared to all the other parts of production. A successful shoot is only as good as the preparation. So if we have prepared a good script, have a tight schedule, great locations and relaxed and happy talent, you’re ensured of capturing great content!

A lot of people say “the magic happens in the edit”. I tend to believe that every component is important and if you get them all right, you’ll produce great results. But certainly the edit is where it all comes together.

Our goal when we edit is to structure the story, put all the pieces together and create a story that will engage and capture audiences. It’s a time consuming process so will often take much longer than the time to film and prepare. Every second counts and it’s up to us to decide which second to cut and which second to add to the final narrative.

When we supply you with the first draft it’s usually as close as we can get it to the final cut. We do this to give you a clear early vision of the finished video.

The second draft will incorporate any feedback or changes requested.

Once we’ve reached final approval we’ll supply you with a high resolution version, ready for upload and broadcast to your video hosting platform. We’ll also supply subtitles on request.

Once you’ve produced a video, the next most important step is to make sure it gets seen. An online distribution plan is essential. Here are a few things to consider:-

1. Which video hosting platform to use e.g. YouTube, Vimeo, Wistia…? Each platform has its pros and cons.
2. Who are you targeting? This will guide your distribution. Maybe it’s a few important clients or maybe it’s people within a certain age range in the general public. Be focused on who you’re targeting.
3. Start a list of ways to reach your audience. For example:-

• Mailing List (EDM campaign)
• Home page of website
• Social Media – LinkedIn, Twitter, Facebook, Instagram
• Using internal networks or paid advertising i.e. using shared contacts or paying to reach new leads e.g. Pre-rolls on Youtube, sponsored posts on specific networks or any paid online service that accesses your chosen audience.

4. Lastly, is your video formatted properly for the right network? Have you produced subtitles? One size doesn’t necessarily fit all so its important to make sure your video experience is optimised for every platform.

We can guide you through this process, helping to make sure you get the most out of your video. We can also direct you to specific distribution networks which will help get your message to a targeted audience.